FORKS OVER KNIVES
Working closely with the Forks Over Knives team, we helped design and develop their best-selling recipe app for iOS and Android. From early concept through to the design, development and marketing support - we poured our hearts into this project. It was clear that our primary objective was to use technology in order to help make adopting a plant-based lifestyle easier. The app includes features such as intelligent shopping lists to sort all your groceries by aisle, smart cooking instructions, free weekly recipe updates, and an emphasis on beautiful, mouthwatering photography. The app has been featured multiple times by Apple and has ranked #1 in Food & Drink for 6 consecutive months since launch.
Concept, design & dev
Concept & strategy
UX, UI design
Best New App
Featured on the App Store
as ‘Best New App’ in 125
#1 Paid App
#1 Food & Drink App
August 2014 - April 2015
Everything the team creates is well thought out, carefully implemented and absolutely beautiful to look at. Pierre brings a lot more than just UI and design to the table. He is a brilliant strategist and really thinks through the details. To top things off, he is pleasant to work with, communicates clearly, and is an excellent collaborator.
Brian Wendel - President, Forks Over Knives
FLY - VIDEO EDITOR
Fly is unlike any video editor you've ever experienced. Simply tap to cut between videos, swipe to add cross-dissolves, and effortlessly add music and voiceover to your videos. All Make Believe consulted with FLY in a design capacity, working with development team to optimize the user experience, interface and deliver marketing materials for launch. Featured as Best New App by Apple, and one of the ‘Best Apps of 2014’, FLY is now pre-installed on every iPhone in the Apple Store, and has amassed over 1m downloads.
UI, UX Design
In-house UI, UX design
Marketing & App Store assets.
Best of 2014
Named as one of the ‘Best Apps of 2014’ in 7 countries by Apple.
Also pre-installed on all Apple Store demo iPhones
We’re a dedicated team of product people, designers and developers truly passionate about building apps that don’t just look good, but that provide an exceptional user experience.
We have a deep understanding of iOS and Android technologies, and pride ourselves on delivering polished, and highly intuitive applications that get noticed. It’s no coincidence that 2 of our latest projects have been featured as ‘Best New App’ by Apple, or that our concept-to-creation app Forks Over Knives still resides at the top of the App Store.
So what makes us different to almost any other development company out there? We focus heavily on the experience our partners receive too. Working with only a select few clients means we can throw everything we have into projects we believe in. We take the time to really develop a deep understanding of how the product can best be designed and architected, how it fits into your business, and how it will delight your users.
This is only possible because we’re obsessed with product and design. We nudge pixels, we love subtle animations, and every line of code that we write is tested to destruction. Our passion for detail frees you up to focus on the more important aspects of running your business. Ask any of our past clients and they’ll tell you that we really do sweat the small details, so you don’t have to.
Whether you have an idea for a concept that you’d like help turning into an app, or have a product fully spec’d out and ready for coding - get in touch with us. We’d love to learn more about you.